Gotta LOVE Colorado!
LovelandAleWorks@thedieline
Design for an independent, family-owned brewery offering a selection of small batch handcrafted beers.
"Manual created a complete visual and verbal personality to reflect
the owners’ passion for beer, while reflecting a little of the local
history of Loveland as a gateway to Rocky Mountain National Park, and as
a town founded with the inception of the Colorado Central Railroad. The
identity takes cues from Loveland’s past as a railroad town, from the
logo badge itself, to the custom-designed tap handles based on 19th
century railway signal levers.
A central part of the identity is a custom-designed display typeface
in two styles. A key focus of our design strategy was to marry the old
with new, and bring style into the brewery tasting room experience.
Manual worked closely with the client to develop the interior and
exterior, exemplifying the brewery’s charm. We designed the interior to
retain existing elements of the building, but offset it with a clean,
contemporary feel.
Honest materials including raw plywood posters, letterpress coasters,
local reclaimed wood furniture, and heavyweight iron-forged hanging
sign give visitors an immediate impression of
Loveland Aleworks’ passion for handmade craft."
