Thursday, October 4, 2012

Gotta LOVE Colorado!  LovelandAleWorks@thedieline


Design for an independent, family-owned brewery offering a selection of small batch handcrafted beers.

"Manual created a complete visual and verbal personality to reflect the owners’ passion for beer, while reflecting a little of the local history of Loveland as a gateway to Rocky Mountain National Park, and as a town founded with the inception of the Colorado Central Railroad. The identity takes cues from Loveland’s past as a railroad town, from the logo badge itself, to the custom-designed tap handles based on 19th century railway signal levers.

A central part of the identity is a custom-designed display typeface in two styles. A key focus of our design strategy was to marry the old with new, and bring style into the brewery tasting room experience. Manual worked closely with the client to develop the interior and exterior, exemplifying the brewery’s charm. We designed the interior to retain existing elements of the building, but offset it with a clean, contemporary feel.
 
Honest materials including raw plywood posters, letterpress coasters, local reclaimed wood furniture, and heavyweight iron-forged hanging sign give visitors an immediate impression of Loveland Aleworks’ passion for handmade craft."

Monday, April 2, 2012

Food Revolution

Simple, clean communicative graphics communicate the character of the product. What do you think about this design?








Monday, March 26, 2012

Friday, February 17, 2012

DOG BISCUITS!




THIS IS A TREAT!

Fun dog biscuit packaging.
The name brand is in Russian, loosely translated to "Darling".

Designed by Dima Je a designer & illustrator based in Moscow.