STRUCTURAL

Student Examples for Paperboard Carrier Project:
The secret to clear container labeling is to design the graphics in such a way that they tap into the qualities of the clear container. The primary quality being the transparent nature and the ability to see the product. While this project conforms to adhere to industry standards, Students are expected to explore new and interesting ways to present all required information.

The graphics on the paperboard carrier, are designed to flow, and lead the eye all the way around the carrier. The carrier graphics should showcase the logo, utilizing the carrier as a billboard. Hierarchy is critical as the focus on the brand is very important to the success of this project.



Olivio Olive Oil:






Alchemy Hot Sauce:









Holla Bock:






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